Traya Health, a pioneering wellness brand, empowers individuals to achieve optimal hair and health through personalized, science-driven solutions. Leveraging cutting-edge web and app technologies. Traya offers comprehensive health assessments, real-time progress tracking, and tailored treatment plans, redefining the future of personalized wellness.

Problem Statement

Traya Health, aimed to expand rapidly into the UAE market. However, challenges such as operational, security risks, and scalability limitations hindered their growth. To overcome these obstacles, they sought a robust solution to streamline operations, enhance security, and ensure compliance with UAE's stringent data localization regulations.

Top 3 Wins

Accelerated Provisioning

BuildPiper reduced infrastructure setup time by 80%, enabling rapid scaling and faster go-to-market.

Enhanced Security & Compliance

Automated checks and UAE-compliant environments ensured top-tier security and seamless regulatory adherence.

Optimized Costs

Observability tools and resource realignment reduced infrastructure costs by 30%.

Challenges

Operational Challenges and Inefficiencies

Inconsistent setups across environments, limited automation, and reliance on manual infrastructure provisioning caused delays, errors, and scalability issues, making timely launches difficult.

Security and Compliance Risks

Manual processes, particularly in access management and deployments, heightened security vulnerabilities. Compliance with UAE data localization laws required separate environments, complicating provisioning and infrastructure management.

Cost and Flexibility Constraints

Over-provisioned nodes, public servers, and identical scaling for development and production environments led to inflated costs. ECS vendor lock-in further restricted infrastructure flexibility.

Limited Observability and Troubleshooting

Lack of structured infrastructure and observability tools hindered monitoring, slowed troubleshooting, and left deployments without inadequate insights.

Solutions

Streamlined Deployments

Automated deployment processes reduced errors and accelerated release cycles. Deployments became more transparent with BuildPiper’s observability tools, enabling insights into pod logs and events.

Simplified Infrastructure Management

OpsTree redesigned Traya’s infrastructure, introducing a robust architecture with improved subnet and security-group structures. Terraform was used for IaC, enabling rapid, reliable provisioning of environments.

Secured Data Handling

Created separate, UAE-compliant environments for data localization within a short timeframe, meeting compliance requirements swiftly (e.g., Thursday to Monday).

Cost Optimization through Observability

BuildPiper’s observability stack identified underutilized pods and servers, enabling ongoing cost savings. Over-provisioned ECS nodes were optimized, and development databases were moved to EKS for additional savings.

Proactive Security Measures

Automated security scans and checks minimized vulnerabilities in deployment pipelines, ensuring secure infrastructure.

Rapid Infrastructure Deployment

Leveraged tfvars and new input methods to deploy infrastructure within 120 minutes, significantly reducing provisioning times.

Outcomes

Provisioning Time Cut by 80%

Infrastructure that previously took days to provision was completed in just 120 minutes, significantly reducing delays.

Compliance Achieved in Record Time

UAE-specific environments were deployed within 4 days, ensuring regulatory compliance without disrupting operations.

Optimized Resource Scaling

Development environments were scaled down, significantly reducing provisioning costs.

Cost Savings of ~30% on Infrastructure

Optimized over-provisioned ECS nodes, migrated development databases to EKS for cost efficiency, and utilized observability tools to identify underutilized resources, driving sustained reductions in infrastructure expenses.

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